Brooke Behan CV
SUMMARY
I am a creative thinker, a lover of learning, a confident leader, a mentally tough competitor, and a well-rounded person. I am proficient in multiple software systems such as Adobe Illustrator, Canva, and Photoshop. I am particularly interested in experiential marketing and the fashion and beauty industries. In my next phase, I am looking to learn as much as possible and use my hard-working skills in a fast-paced environment.
CREATIVE SKILLS
Photography, Videography, Experiential Marketing, Graphic Design, Social Media Marketing, and Blogging
EXPERIENCE:
UNC Fashion Mash Program
Experiential Marketing, Product Design, Editorial • 2022 - 2023 Spring
Reinvented three iconic high fashion brands: Fendi, Fenty, and Ferragamo. Held a soft launch event and finished the year with a runway
exhibit for the North Carolina community and guests to attend.
My work included:
-Making a futuristic wallet collection for Ferragamo, a skincare-infused makeup line for Fenty, and an upcycling “Fendi Found” concept for Fendi.
- Using AI technology to create one-of-a-kind fabrics.
- Designing showrooms/storefronts.
- Creating virtual experiences and physical engagements to increase consumer interactivity with the brands
.- Designing prototypes in Adobe Illustrator.
- Creating runway looks that combine vintage Fendi pieces with nostalgic garments to show how making a brand fresh can be environmentally friendly.
Lorenzo De’ Medici - The Italian International Institute
Studied Fashion Marketing and Visual Merchandising abroad in Florence, Italy • 2023 May-August
- Learned how today's retailers adapt visual merchandising and communication strategies to meet consumer demands in the digital age. - Created realistic experiential marketing plans for fashion and beauty brands.
- Examined retail with emphasis on the US, Europe, Asia, and other global spots of new emerging markets in a comparative perspective.
- Planned and organized store windows and in-store displays that effectively communicated brand identity while keeping up with trends. - Gained knowledge of distribution, exclusivity, and franchising in the fashion industry.
- Correlated data from customer behavior, retailing, and marketing sources.
- Evaluated how different display formats, product placement, focus, spaces, materials, finishes, and props affect sales.
Conducted research on Kylie Cosmetics’ brand identity, mission, history, and target consumer. Designed a concept store collaborating with Keeping Up with the Kardashians, including a detailed floor layout and merchandise displays. Provided props and sample boards for each room that had elements such as holographic mirrors with images of the sisters that the consumer can take pictures with, a screening room to watch episodes of the show, an interactive quiz to find out which Kardashian would be their best friend, a photoshoot room showing some of the Kardashian’s most famous editorial where consumers can join them on the wall by taking a polaroid, an AI mirror that tells the consumer which lip kit compliments their skin best.
I not only gained valuable lessons and skills concerning advertising in the classroom but also on the streets of Italy. By studying abroad, I had the chance to evaluate some of the most iconic fashion houses on the planet and learn how marketing techniques can differ around the world.
Carolina Performing Arts
Branding • 2023
Worked on the rebranding campaign of Carolina Performing Arts. The work included video production, client meetings, creative PR, and AD work.
American Underground
Public Relations • 2023
I conducted qualitative and quantitative research on American Underground and its target demographic to develop a completely new AD/PR plan for the company.
EDUCATION:
Villa Duchesne
High School Diploma • 2006–2019
University of North Carolina at Chapel Hill
Bachelor of Advertising and Public Relations in the Hussman School of Media and Journalism • 2019– August 2023
GPA: 3.8
Division 1 Field Hockey Student Athlete:
University of North Carolina at Chapel Hill • 2019-2023
NCAA Division 1 National Champion: 2019, 2020, 2022
Atlantic Coast Conference Champion: 2019, 2020, 2021, 2022
Devote 30 hours a week to team meetings, practice, and strength and conditioning sessions while displaying discipline, time
management, communication, leadership, and teamwork skills daily.
Richard A. Baddour Carolina Leadership Academy
As the nation's premier leadership development program in collegiate athletics, the Richard A. Baddour Leadership Academy develops, challenges, and supports student-athletes in their continual quest to become world-class leaders in athletics, academics, and life. I graduated from the program and learned who I am as a leader and the skills to lead all types of people.
NAVIGATE- The program for first-year student-athletes that focuses on instilling knowledge of personal core values, identifying career interests, and developing self-awareness.
ACCELERATE- The program for second-year student-athletes focuses on enhancing self-awareness, receiving and appreciating challenging feedback, and deepening understanding of applied leadership.
INCUBATE- The program for third-year student-athletes that focuses on high-stakes communication and teamwork, applying strategic reflection and review methods, and learning about leadership from assorted outside contexts.
Alpha Phi International Fraternity
Member • 2019-2023
AWARDS:
ACC Academic Honor Roll, NHFCA National
Academic Squad, Dean’s List
UNC • 2019–2023
Athletic Director’s Scholar Athlete Academic Award
UNC • 2022-2023
Given to the student-athlete in each sport who has attained an exemplary level of achievement in academics while competing in intercollegiate athletics.